Advertising Industry's Role In Cultural Imperialism in Africa
Have you ever glanced at a commercial on local TV in Nairobi, Lagos, Durban or Kigali and found yourself questioning why the characters, scenarios, voices, and sometimes even language does not represent the African audience that the commercial is apparently aimed at?
In this groundbreaking report for The Spearhead, Mckay Chukwu outlines the historical and economic rationale behind the weird and unsettling tradition of representing Africans using foreign depictions in African commercial messaging, and why this is not simply a quirky, harmless phenomenon.
The report examines how the marketing communications industry across Africa and the diaspora plays a pivotal role in creating and maintaining socially harmful ideas in the public imagination including racial, cultural and ethnic inferiority complexes, and the desire to “fix” or “mitigate” some aspect of African identity by spending money on consumer offerings.
Burkina Faso Introduces New Humanitarian Rules to Protect Vulnerable People
Burkina Faso has introduced a new decree aimed at moving beyond simple aid toward long-term resilience and the preservation of human dignity.
Key changes under the new policy, approved on July 2, 2026, include mandatory accreditation, empowerment over aid and prioritizing dignity.
Colonial Borders Have Wrecked African Minds
Pan-Africanists PLO Lumumba and Joshua Maponga make a good point in this The Alfa House clip.
Even if African borders are erased, we still have to deal with the divisions that lurk in African minds.
Will you read the books they mentioned? Drop us a comment.
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Video credit: @alfa_house_social (Instagram).
Africa Needs A Revolutionary Party – Imani Na Umoja
Speaking at the 2026 Kwame Ture Webinar hosted by the All-African People’s Revolutionary Party (A-APRP), Imani Na Umoja, Central Committee Member of the African Party of Independence of Guinea and Cabo Verde (PAIGC), sheds light on how Africa’s complicated modern history has much to teach its people today about the need for political organization, under a true revolutionary party.
Kwame Ture (1941 – 1998) was a Trinidadian-born, U.S-raised activist, who was a key figure in the Civil Rights and Black Power Movements in the United States, and a lifelong champion of Pan-Africanism. He was most notable in his later years as the chief organizer for the All-African People’s Revolutionary Party (A-APRP), which was founded in 1968 by Ghana’s first President, Osagyefo Kwame Nkrumah (1909 – 1972), and Guinea’s first President, Ahmed Sekou Touré (1922 – 1984) – both icons of Pan-Africanism. It was in their honor that Ture, born Stokely Carmichael, took on his new name.
The Spearhead is proud to now call itself a sister organization of the A-APRP.
More to come! You can watch the full webinar on our YouTube channel (highly recommended!), and follow us to stay posted.
Western-Backed T*rrorists Fail Yet Again In Latest Att*cks On AES
Since severing military and political ties with their former colonizer, France, between 2022 and 2023, Mali, Niger and Burkina Faso, who together form the Alliance of Sahel States (AES), have seen rapid social, political and economic progress.
They have also seen a telling uptick in t*rror activity on their soil, and pointed to the West as the hand behind this uptick.
The latest desperate attempt by the West to destabilize the AES came in the form of a series of coordinated att*cks on Burkina Faso, days after it fully severed diplomatic ties with France on June 26, 2026, and on Mali the following week.
Both attacks were swiftly thwarted by the armed forces of both countries, leaving the AES free to continue its path to sovereignty, and set an example for the rest of Africa.
Kwame Ture: Revolution Begins With Organising The Masses
Kwame Ture (1941-98) makes its crystal clear. The struggle for African liberation must start with the poor and working class struggling against African traitors who sell us out to foreign powers.
The co-founder of the All-African People’s Revolutionary Party also disapproved of running in elections in this 1989 clip.
Do you agree? Disagree? Drop us a comment.
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